Every decade, sometimes every year or month, designers produce stylistic manifestations that, when used up, are thrown figuratively and literally into landfill.
Viewed in archeological terms, the history of graphic design is one of those cross-sectional, cutaway charts revealing strata and substrata of detritus from different eras. Printers and designers often mindlessly followed these conventions, styles, and tropes until new ones took their place. With seminal ties to commerce and industry, graphic design conventions were designed to capture the public’s attention and persuade them to consume. In the late nineteenth century, advertising art developed to meet the needs of a new commercial culture and became the cornerstone on which all modern graphic design would ultimately stand. Graphic design methods, manners, and styles emerged only as fast as technology allowed or culture demanded.
But this process did not occur overnight. Gradually, slavish mimicry of hand letters shifted-owing to the gifts of skilled artisans-into distinct new typefaces that resembled stone carvings, from which the Roman letter became the standard Western type. Yet he forged old and new into the most revolutionary technology since the wheel. Johannes Gutenberg, the inventor of movable type, inspired by the beauty of illuminated manuscripts though cognizant of the need for mass communication, replicated the hand-scribed letterforms found on sacred religious tracts. Packaging and unpackaging design Graphic design is a composite of many influences and inspirations. Uncovering the influences and inspirations in modern graphic design
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